Saturday, May 21

Seriously Fashionable Fundraiser

In 2009 we partnered with our friends at Shark Rescue to increase awareness of the importance of sharks to the sustainability of our oceans. Now we have tailored a new offer to help save sharks and bring a new level of perfection to your personal style.

Why our interest in sharks? They are the most important sea predators that keep other marine species in balance. You could call them the lions and bears of the sea. Removing them from the chain would destabilize the entire ecosystem.  One of the many consequences: no sharks = no more reefs = no more oysters to produce beautiful pearls!


Rescuing the world's sharks and protecting our oceans is serious stuff, but no one said we can’t stay seriously fashionable while doing it. From now until June 5th, we're fundraising with style!

On June 5th, Shark Rescue will hold a lucky draw for one of our stunning Silver Moon pearl chokers. Enter now and you could win this beautiful pearl necklace which retails at US$225.

To participate, simply visit the Shark Rescue Donate page and make a donation. For each donation received Shark Rescue will send you their signature postcards and enter your name once in the lucky draw.

Your generous show of support will help Shark Rescue grow and conduct more DNA tests of shark fin soups served in hotels all over Hong Kong.  Shark fin soup is one of the main reasons why sharks are so quickly nearing extinction. The more testing done, the higher the chances Shark Rescue and its supporters will be able to pressure hotels and restaurants to stop serving shark fin soup!

The more times you donate, the more chances you have of winning – so donate now!



 *contest closes at 6:00am (UTC/GMT +8 hours) on 22 June 2011.  The winner will be chosen randomly at noon (UTC/GMT +8 hours) on 22 June 2011.

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